Free Diagnostic Tool

Delta 4
Scorecard

Find out if your product creates a genuine behaviour shift — or just a marginal improvement that users can walk away from.

Does your product create a genuine behaviour shift?

  • Get your Delta score — from Δ1 (Commodity Risk) to Δ5 (Wealth Creator)
  • See how your product scores on all three dimensions
  • Find out exactly where the gap is between you and Delta 4
  • Receive a personalised playbook to move up the Delta scale

Delta 4 is the gap between your product and the best alternative your customer currently uses. The bigger the gap, the stronger the pull — and the easier the sale. This scorecard measures where you sit on that scale.

If your product is a vitamin rather than a painkiller, you'll feel it in your conversion rates. This diagnostic tells you why — and where to widen the gap to make switching feel inevitable.

Free. Built by indieco — a growth partner for founders building brands that last.