Most early-stage founders can describe what their product does. Very few can describe why customers truly hire it — the emotional and social layers that make a product sticky, spreadable, and defensible. This scorecard audits all three job layers and tells you exactly where your blind spot is.
Unclear job statements lead to weak positioning, misaligned messaging, and customers who buy once and don't return. This diagnostic finds the gap — and gives you a draft job statement to work from.
Free. Built by indieco — a growth partner for founders building brands that last.