Free Diagnostic Tool

The Mom Test
Scorecard

Are your customer conversations generating real signal β€” or just polite agreement? Find out in 5 minutes.

Are you getting real signal β€” or just validation theatre?

  • Find out if your conversations are generating signal or noise
  • Identify the specific questions that are getting you lied to
  • Discover whether your "validation" could have been faked
  • Get one concrete fix that changes everything about your discovery

Most customer discovery conversations feel validating β€” but they're not. Rob Fitzpatrick's Mom Test framework reveals whether you're collecting real signals or polite agreement. This scorecard diagnoses the quality of your customer research.

If you've spoken to 20 customers and still feel uncertain about your product-market fit, this diagnostic will show you exactly where your discovery process is generating false positives.

Free. Built by indieco β€” a growth partner for founders building brands that last.